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Augie has no fixed interface of its own. It lives inside whatever system a logistics team already runs, which created a specific design challenge: how do you show something visually when the product has no fixed home?
The answer was to build abstracted UI that puts the brand guidelines into practice as a working chat interface. We aimed to show founders what Augie does in one glance without requiring them to read a feature description or sit through a demo.
Both light and dark versions are shown side by side. This was also a styling exercise. The visual language defined here became the foundation for every use case animation across the product, giving the entire website a consistent feel even though Augie itself appears in many different environments.
For a product that lives inside other products, making it visible was the entire design job.
Such a interesting design challenge. Since Augie lives across multiple different systems in the real world how did you land on this specific design language to represent the brand without clashing with the look of external platforms?
Super clean! ✨️👌
Love the details!
Clean work!
Really smart execution. The consistent visual language across light and dark themes gives the product a strong identity, even without a fixed UI. 🙌
"Making it visible was the entire design job" is such a clean way to put it — that's such an underrated problem for embedded/white-label products. Did the light and dark versions end up being used in different host environments, or is it purely the user's own preference?
Designing for an embedded product is an interesting constraint, nice one
Amazing use of colours to make the gradient pop
So satisfying to watch.
Great design
Great design always solves problems!
Right one looks great
beautiful
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