The AI lifestyle shots blending into the sky and hand tones that convincingly is impressive, that's usually where AI product photography falls apart. Was this pitched to the client as AI-generated from the start, or something you tested first and presented once it held up?
The packaging direction is really nice. The soft colors, simple typography, and clean product shots work well together. Feels fresh, considered, and easy to recognize.
more visuals from iki, a matcha shop i’ve been working on 🍵
the project is getting close to its final stage, and it’s been really interesting to see how the initial concept has gradually turned into a complete brand.
from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki.
almost there. excited to share more of the final result soon
Fresh case study 🚀🚀🚀
Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.
A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.