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1286 CRAFT is a self-initiated visual campaign concept created to explore how a distinctive beverage identity can translate across product packaging, advertising, social content, and real-world brand experiences.
I developed the creative direction around bold typography, fresh botanical imagery, vibrant flavor-led colors, and a consistent visual system designed to make the brand instantly recognizable across different formats.
The project expands from product-focused campaign visuals into outdoor advertising, branded retail environments, digital content, and motion, demonstrating how one cohesive design language can scale across multiple customer touchpoints.
My role: Creative Direction, Art Direction & Graphic Design.
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An independent brand concept for a Portuguese sardine tin, built end to end: identity, illustration, packaging, 3D and a ten-image editorial campaign. Four boards trace the work.
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02 / Packaging. Two skins. Outside, a printed paper wrap with folded ends, the way Portuguese conservas have been sold for a century. Inside, a lithographed tin with the same shoal on the lid and the body in the flavour ink. Four flavours: Lemon, Olive Oil, Tomato, Piri-Piri. All texts, nutrition and barcode in English. Every tin and wrap was built and rendered in Blender, textures generated from the vector artwork at 20 px per mm.
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