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Boho logo & brand identity design
We started with pencil and paper is now a complete brand identity.
Warm.
Organic.
Full of character.
Just like the spaces BOHO is designed to create.
From rough lines to the final wordmark.
Here’s how it all came together.
What do you think of the final identity?
#brandidentity #logodesign #branding #interiorbranding #visualidentity
The chocolate-and-rust palette is what makes it work for me - it keeps the word 'boho' away from the washed-out beige most interior brands with that name end up in. One thing I'd test: does the loose curved stroke next to the wordmark hold up as a standalone avatar or an...
Thanks! That’s exactly what I’m testing now. The curved mark is designed to work on its own, especially for tags, stamps, and small brand touchpoints.
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Introducing ZARGAR where heritage meets identity.
ZARGAR is a brand identity system born from a forgotten craft: Tilla Zari, the metallic thread embroidery once woven into footwear across the Pothohar region of Punjab.
This project is my BFA Graphic Design thesis ,An attempt to pull a fading tradition into a contemporary visual language, without losing what made it sacred in the first place. Every mark, material choice, and typographic decision was built to honor the hands that shaped this craft for generations.
Zari isn't just embroidery. It's memory, status, and story stitched in metalic thread.
ZARGAR is my way of making sure that story doesn't disappear.
Tilla Zari is a hard source to build a system from, because the sheen is doing half the communication - the mark has to survive being flattened to one colour on a box or a care label, where none of that is available. Systems built against that constraint usually end up stronger than ones drawn purely on screen.