Been away for a while working on some big brand strategy projects 🥹 So excited to share a peek at one of my recent branding + packaging projects: Maji is a specialty coffee brand dedicated to sourcing and roasting exceptional single-origin coffees from across Africa. Let me know if you like it!!

Lovely!

Unpopular opinion: luxury branding has gotten lazy. Same serif. Same beige. Same "less is more" until there's nothing left to feel. Details still matter. Meaning still matters. So when I built Flair, I hid something in the logo, a rooster's head that reads as a feather. You either catch it or you don't. But once you do, you don't forget it. That's what luxury should do. Stay rooted in your memory. I believe the world needs more life in it. More color. More craft. Not just the safe boring minimal. Do you see it?

Great job!