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The project combined brand strategy, creative direction, campaign development, visual identity, content creation, and experiential marketing to strengthen Maison Kanjo’s presence across digital and luxury service industries. Inspired by timeless elegance and modern hospitality, the creative direction emphasized sophistication, exclusivity, and emotional connection while maintaining a clean editorial aesthetic.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
Great work!
Most luxury brands try too hard to look premium.
AURUM was designed to feel premium naturally.
That’s the direction we designed around.
- Sharp geometric identity
- Bold black and gold contrast
- Minimal layouts with maximum presence
- Packaging and signage that feel timeless
- A visual system designed for confidence and clarity
The branding doesn’t rely on noise or decoration.
It communicates strength through precision.
From stationery to digital applications, every detail was crafted to feel refined, modern, and unmistakably premium.
This is luxury branding stripped down to its strongest form.
Tool: Figma
💬 Which branding element stands out most to you?
Eye-catching work! 👁️
Ino is a Bulgarian family knitwear brand with 25+ years of craft behind it - but its old identity no longer reflected the warmth, quality and heritage at the heart of the brand.
For the redesign, I built the concept around family heritage and personal signature - creating a visual system that feels refined, human and timeless, while giving Ino a more recognizable presence across packaging, social media and brand touchpoints.
Good one here
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