Mihaela Plugaru
Luxury marketing, brand strategy & events.
New to Contra
Mihaela is building their profile!
Is a strategic content and personal branding project created to position marketing insights through a refined, editorial, and emotionally driven visual identity. The project combines educational content with luxury-inspired storytelling, transforming traditional marketing advice into an elevated social media experience designed for modern brands and entrepreneurs.
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The project combined brand strategy, creative direction, campaign development, visual identity, content creation, and experiential marketing to strengthen Maison Kanjo’s presence across digital and luxury service industries. Inspired by timeless elegance and modern hospitality, the creative direction emphasized sophistication, exclusivity, and emotional connection while maintaining a clean editorial aesthetic.
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Perlea Nomad is a luxury jewelry and lifestyle brand concept created around the idea of emotional connection, timeless femininity, and modern slow luxury. The project was developed as a full creative and marketing direction focused on building not only a product-based brand, but an entire visual and emotional experience around the woman who wears it.
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Maison Kanjo — Gift Wrapping Experience
A premium gifting concept designed to transform packaging into an emotional brand experience through refined details, elegant materials, and memorable unboxing moments.
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