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Milky Plant: a machine that makes fresh, homemade plan-based milk in five minutes flat. No soaking, no straining, no cleanup marathon.
Working with other designers, we shaped the brand from first impression to unboxing: a voice built on ease over wellness-brand preachiness, a packaging system with a recipe booklet (with genius recipes for leftover pulp) that extended the brand past the box, and a launch site designed to convert with pre-order CTAs at every scroll stop.
The vibe: "a better way to live," minus the wellness-brand lecture. Just a genuinely good product doing the talking. 🌱🥛
The leftover pulp recipe booklet is such a smart move, it turns a waste problem into more brand touchpoints instead of an afterthought. Was that idea part of the original brief or something your team pitched once you understood the product better?
Good work!
Nice @Bella Brillantes
Nice work👏🔥
Thank youuu
Nice work!
Thanks!
Excellent work 👍
Which tool you used for these creatives?
Mostly used Illustrator and Figma for this project
This looks clean and well thought out. How long did it take you to bring everything together?
From ideation to actual production, almost 3 months, I would say!
Well That's good !!
This is great branding, I love watching brands who has nailed thier identity system, this is one of them. Great work🔥
design should be like this ❤️
"A better way to live" without the wellness-brand lecture is a hard line to walk, most plant milk brands can't resist the preachy tone. Sounds like the voice work here was as much the product as the packaging itself.
great job
Nice
Choosing a voice that refuses the wellness lecture is the boldest call here, because "a better way to live" usually collapses into preachiness, and holding that line is what makes the brand likable on shelf. Giving the box a reason to stay on the counter with the pulp recipe booklet is a smart retention move too.
The pastels merge so beautifully
Nice work
The pastels merge so beautifully,
Amazing work
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Sunset pop without any second guesses! The orange really makes the packaging stand out. Great work😍
Redesigning Senses started with one question:
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Beautiful work 😍