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Redesigning Senses started with one question:
How can a wellness brand feel trustworthy without feeling clinical?
The answer became a system built around contrast: precise typography and packaging, paired with tactile photography, natural textures, and motion.
Beautiful work 😍
Thank you so much!
absolutely gorgeous design. the webpage's preview of minimalism is understated in what may be the most thoughtful way i've ever seen. it serves such a purpose & speaks truth to the brand values your designs exhibit.
The tactile photography really carries the 'not clinical' part. Was that the hardest piece to land, or did the typography system actually come together faster once the contrast idea clicked?
It was definitely a tricky part of the process! The typographic system wasn't too hard, as you said, the idea was already kind of alive!
packaging shots are great
Wonderfull 🙌
Beautiful work
The moss and skin textures against that dark green glass really sell trustworthy without going sterile. Smart way to answer the clinical question without a single clinical cue.
Striking that balance between trustworthy and non-clinical is everything in modern wellness! Pairing sharp, precise typography with warm tactile textures creates such an inviting, high-end feel
That balance between precision and warmth is what makes wellness branding feel credible.
The precise-type-against-tactile-texture contrast is exactly the right lever for trustworthy without clinical. The one thing I would pressure-test is distinctiveness, since the whole wellness category now leans sage and serif. Making sure one asset is truly yours, a custom...
The contrast between the organic textures (moss/skin) and the sleek dark glass packaging is brilliant! It captures that premium, natural feel perfectly without feeling over-designed
Awesome work.
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Fantastic execution man, what is the billboard for?
AURORA CAFE — Cherry Drink Presentation
Here is how I presented our new cherry and milk drink across multiple formats.
The dark background was used simply to highlight the drink and make the rich cherry and white milk pop out clearly.
I split the presentation into different styles: a main cinematic shot, a 3x3 grid showing texture details, and swipeable slides.
Which format do you like the most?
The redesign feels clean and easy to navigate.
