Transforming Etihad's Digital Experience: UX Strategy & InnovationTransforming Etihad's Digital Experience: UX Strategy & Innovation
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Zair's avatar
Zair Abbas
• Apr 29
Led the UX strategy and visual direction on a competitive pitch to Etihad Airways — one of the Gulf region's flagship carriers. The brief: consolidate etihad.com and the EtihadGuest loyalty platform into a unified digital ecosystem, with a companion mobile app and AI-integrated self-service layer.
Conducted a full heuristic audit across both platforms (surfacing 30–40 prioritized UX gaps), designed conversational commerce touchpoints (AI-driven search, chatbot booking, proactive disruption handling), and created a unified component library to scale across web and mobile from day one.
Delivered 4 high-fidelity flows: flight booking, self-service, loyalty (EtihadGuest), and conversational booking. The work positioned the pitch around a design system roadmap — an ongoing partnership, not a one-off redesign.
Product DesignClaudeFigmaCreative StrategistAI Agent Designer
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started