Is naming a product always this dramatic, or is it just me? When I was dreaming about building my own product, I thought technical limitations would be the thing standing between me and the dream

Turns out, the hardest part so far is naming it 😤

I've been partying in this naming hell for monthsss now, and still haven't found the one that clicks

For myself, I call my motion experiments wanders✨ Because they started as creative wandering - following my curiosity, playing, tweaking, and seeing what happens. Without a brief, a goal, or any plan at aaall

But now these experiments are slowly growing into actual tools, and the name doesn't feel quite right anymore

To me, they will probably always be wanders But for other people, they need to become a product

So now I'm trying to find a name that feels right, sounds good, makes sense, is available, and doesn't make me cringe two weeks later

Hey, product/company owners, I need your wisdom 🙌 How did you find your name? And how did you know it was the one?

so true lol, but i think you have to not overthink it

Most of the work I share early in a project is meant to feel a little uncomfortable. Not bad, just bold. Pushed further than the brief asked, into territory the client didn’t quite realise they were ready for. I never go too safe early on. It’s easier to pull things back than it is to start from something that feels soulless. Here’s a glimpse of some early concepts from the Energy Central project. Some bold, some more editorial, all exploratory. A lot of this won’t make it into the final brand, but that’s the point. It’s not wasted work – it’s what leads to a stronger result. The kind you wouldn’t arrive at if you played it safe from the start. This is how a team learns what they’re actually ready to stand behind. The directions you reject are often the ones that lead you to the one you commit to.

looks awesome