MMTCP Alumni Association needed a cleaner newsletter and a more coordinated email program. As a volunteer strategist, I redesigned the newsletter, introduced segmentation, wrote and designed landing pages, and centralized campaigns and reporting in Mailchimp. In a 55-day period around the time I took on more of the strategy, sends fell 33% versus the prior period, while click rate rose 7% to 5.6%. Click-to-open rate also rose 7% to 16.3%; open rate was 34.1% and delivery was 99.9%.