pro
Colin Payne
Lifecycle email strategist for expert-led teams
Led email marketing setup and campaign execution in HubSpot for a SaaS platform with 60k+ contacts. Built foundational workflows, launched a recurring newsletter, and supported ongoing campaigns across teams. Focused on creating a consistent, scalable system for communication and engagement. Resulted in improved campaign reliability, streamlined processes, and stronger audience engagement across high-volume sends. Resulted in improved open and click rates, reliable delivery to 1M+ emails, and more consistent audience engagement.
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MMTCP Alumni Association needed a cleaner newsletter and a more coordinated email program. As a volunteer strategist, I redesigned the newsletter, introduced segmentation, wrote and designed landing pages, and centralized campaigns and reporting in Mailchimp. In a 55-day period around the time I took on more of the strategy, sends fell 33% versus the prior period, while click rate rose 7% to 5.6%. Click-to-open rate also rose 7% to 16.3%; open rate was 34.1% and delivery was 99.9%.
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300
Over a two-year contract with CycleØ, I supported marketing and communications in the renewable energy sector, translating technical subject matter into clear, compelling, brand-aligned content. My work included developing and maintaining brand guides, researching and writing SEO website content, planning and launching international media campaigns, and executing social campaigns across multiple channels. Working with the marketing director, I helped create and deliver a broad range of communications assets to reach new audiences, consistently meeting briefs and deadlines.
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Led HubSpot email marketing setup for a SaaS company, including segmentation, templates, and lifecycle workflows. Managed copywriting, editing, and newsletter campaigns, while coordinating content and basic design/layout. Handled list management, reporting, and campaign analysis. Supported broader marketing through social promotion. Helped build a structured, scalable email system, improving consistency, targeting, and overall engagement.
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240