Colin Payne
Email strategist creating newsletters worth opening
Befriending Yourself is my independent mindfulness and mental health newsletter on Substack. I lead editorial planning, topic development, writing and editing, translating nuanced ideas into accessible stories and practical reflections.
The project demonstrates how I build a...
MMTCP Alumni Association needed a cleaner newsletter and a more coordinated email program. As a volunteer strategist, I redesigned the newsletter, introduced segmentation, wrote and designed landing pages, and centralized campaigns and reporting in Mailchimp. In a 55-day period...
Led HubSpot email marketing setup for a SaaS company, including segmentation, templates, and lifecycle workflows. Managed copywriting, editing, and newsletter campaigns, while coordinating content and basic design/layout. Handled list management, reporting, and campaign...
Led email marketing setup and campaign execution in HubSpot for a SaaS platform with 60k+ contacts. Built foundational workflows, launched a recurring newsletter, and supported ongoing campaigns across teams. Focused on creating a consistent, scalable system for communication...
