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Taste Test
It's peanut butter. That's the whole point.
One treats it like engineering — dark lab, molecular diagrams, performance claims, a jar built to look like it was formulated rather than made.
The other treats it like inheritance — limestone, olive light, columns and quiet, a recipe that never needed improving.
Same spread on the shelf. One promises the future, the other promises it never changed.
Which jar ends up in your cart? 👇
#packagingdesign #brandidentity #cpgdesign
2 voted
14%
12 voted
86%
14 votes
Closed
Temple Nut for me, that inheritance narrative through limestone and olive light is such a specific brief to nail visually. Was this a real client pitch or a personal concept study to explore two opposite positioning strategies?
Personal concept study, no client. That's exactly why I built it: two opposite positioning strategies on the most boring product I could think of. If the brief can carry peanut butter, it can carry anything. Temple Nut was the harder one to land, restraint always is.
Nikola Temple Nut
Going with temple nut
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Need your honest feedback 👇
Which version looks more professional and trustworthy?
I'd love to hear your thoughts before finalizing the design.
A or B? And why?
Your feedback is greatly appreciated. 🙌
#UIUX #DesignFeedback #Figma #WebDesign #ProductDesign
0 voted
0%
6 voted
100%
6 votes
Closed
B gets my vote. The hierarchy feels clearer, and the overall composition looks more confident.
For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
I did a test thumbnail edit for Instagram cover photo using just Canva and the comment on this was a huge one about a few months ago. Which options would you rather go for? A or B
1 voted
50%
1 voted
50%
2 votes
Closed
I would go for b.
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