It's peanut butter. That's the whole point. One treats it like engineering

It's peanut butter. That's the whole point. One treats it like engineering — dark lab, molecular ...It's peanut butter. That's the whole point. One treats it like engineering — dark lab, molecular ...

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Taste Test

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Nikola Mutovdzhiyski

pro

• Jul 17

It's peanut butter. That's the whole point.

One treats it like engineering — dark lab, molecular diagrams, performance claims, a jar built to look like it was formulated rather than made.

The other treats it like inheritance — limestone, olive light, columns and quiet, a recipe that never needed improving.

Same spread on the shelf. One promises the future, the other promises it never changed.

Which jar ends up in your cart? 👇

#packagingdesign #brandidentity #cpgdesign

2 voted

14%

12 voted

86%

14 votes

Closed

Saeed Ramdhan

• Jul 17

👏👏

Maty Sandoval

max

• Jul 17

Temple Nut for me, that inheritance narrative through limestone and olive light is such a specific brief to nail visually. Was this a real client pitch or a personal concept study to explore two opposite positioning strategies?

Nikola Mutovdzhiyski

pro

• Jul 17

Personal concept study, no client. That's exactly why I built it: two opposite positioning strategies on the most boring product I could think of. If the brief can carry peanut butter, it can carry anything. Temple Nut was the harder one to land, restraint always is.

Salman Khan

pro

• Jul 17

Nikola Temple Nut

Boluwatife Delight

• Jul 18

Going with temple nut

Yurii Oleskiv

pro

• Jul 16

Which of these block variations in the Biotech Website do you prefer?

12 voted

55%

10 voted

45%

22 votes

Closed

Maty Sandoval

max

• Jul 16

The teal molecule reads a bit more clinical and trustworthy to me for a biotech brand, the blue leans slightly more generic tech. Is this block going right under the hero, and if so does the molecule color need to match anything earlier on the page?