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Really love how cohesive this feels. Each piece looks like it belongs to the same brand system rather than just merch variations 👌
The Birdwingo bucket hat and the "Good company only" tote are so good, merch that actually feels aligned with the brand is rare.
These are beautiful merchandise
everything is absolutely cute!
This looks awesome! Good job!
Niceee
Nice concepts, love it. 🔥
Beautiful! what did you make the designs with?
Amazing Colors!! 😍 😍
These are all beautiful, love the patterns on some of this
lovelyy
beautiful creative work
Love how these don''t feel generic at all. I love when a brand's merch leans more on aligning with its DNA rather than function.
Loving that orange beanie
I loved the 5th and last one a lot
That should be added as a skill
The network for creativity
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Related posts
Designing a new brand and want to look more premium? All im gonna say is... Less is more.
Karmae, a fragrance concept exploring the space between earth and atmosphere.
This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless.
The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light.
Genderless, atmospheric, and quietly powerful.
Really enjoyed building this world and translating the idea of orbit and movement into something tactile.
More from this project coming soon, including a deeper case study.
This looks beautiful. The chrome bottle with the mineral textures creates a really elegant contrast.
Nobody's going to frame your brand guidelines on their wall. And that's the point.
Every year there's a new wave of "design trends" adaptive identity, modular components, flexible color palettes. And every year companies spend months making guidelines that look incredible as a Behance case study and then collect dust in a shared drive.
You know what actually works? a system your marketing team can use without calling a designer. Rules that are clear enough that someone on your growth team can build a landing page that still looks like your brand.
The identity work I'm proudest of isn't the stuff that gets the most likes. It's the stuff where a client's ops team is shipping brand-consistent assets six months later without asking me for help.
That's the job. Making it look good AND functional.
I always have mixed feelings when delivering traditional brand guidelines - more now that brands move so fast. I totally agree with the foundational rules that anyone can pick up later and execute, but that can be, for example, a software that has all the rules built in to...
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