The grey bull with the flame horns (B) has way more attitude than the golden one, feels like it'd work on a streetwear drop rather than a finance client. Which way are you leaning yourself, and is this for a specific client or just portfolio exploration?
it depends , what is the purpose for it? because if it is for a restaurant brand selling meat, A is the way to go, but for a game/mobile app, B will do it better; what is your personal scenario?
For an actual logo I would pick A. It reads as one clean silhouette that survives small sizes and single-color print, while B is a gorgeous illustration but the flame horns and shading will muddy the moment it shrinks or goes one-color.
Both can be used for different purposes. Choose A : if brand wants to show royalty or premium figure. Choose B: if it is something related to gaming, sports, racing related or anything other than premium show-off.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯