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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
These stickers are so good!
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
I love your attention to details Marita. So much to emulate.
Great work
Plum Jelly is stunning OMG 🔥
soooo cute!
Making the supporting pieces say something about the person using them rather than the brand is the part that usually gets skipped, and "Our hormones matter" on a sticker does exactly that. Would someone still put it on their laptop if the logo were removed? That feels like the real test.
Exactly! that’s the feeling we were going for. Not just people who like the brand or are looking for clients, but an actual community that’s proud to belong and takes their hormonal health seriously.
omgg lovelyy love it so much😍
love the colorssss
Good design
The stickers are such a nice way to get people involved, they feel like something you'd actually want to share. Makes women's health feel a lot less clinical and more like a club.
That’s the key word! making it feel like you’re part of a club, not just a user.
Strong concept and thoughtful execution. The logo feels distinctive and communicates the brand identity clearly.
Thank you so much!
Those die-cut stickers in lime and coral feel like real badges people would wear 💚
Thanks Arek! That's the goal! 🙌
Amazing 👏
Looks gorgeous! Must be super difficult to make a community feel like home but I think you nailed it!
Thank you Anita, really appreciate it! And yes, mostly because this industry touches some delicate topics, but that’s exactly why building a real community matters more than just having clients.
beautiful execution
That's really unique health brand design project the visuals design color palette it feels soft 🎉🎉
Great job Chantal ❤️
Thanks Mostafa, really glad you liked it! Happy the palette reads like that, it was intentional, but the green and coral were there to add a little energy and fierceness to balance it out.
Pardon Chantal ❤️
That's great🎉🔥
The stickers do a lot of work here. The Inner Glow Club badge sitting on the portrait reads like something a member would actually put on a laptop, which is a better loyalty test than any logo lockup. Did the client ship them as physical stickers or keep them digital?
Thank you! Only digital at this phase, but they’d make great physical stickers too 👀
Beautiful designs
love this. the stickers basically let people wear the brand instead of just looking at it. did any of the phrases come from the community itself or were they all written in house? letting users co-write a couple feels like it'd push the belonging thing even further
Thank you! That would be a great next step as the brand grows, co-creating phrases with the community would make the belonging feel even more real.
Love how the branding makes women’s health feel more welcoming and community-driven!
As it should! We really need more spaces that take these topics seriously. Thank you Sofiia 🙏🏽
Beautiful branding! 💗 Love how the visual identity creates a sense of belonging while making women's health feel more approachable and inclusive. The stickers and badges are a lovely touch! 👏
Thank you! That was a core part of the project, every detail throughout the process was considered with that in mind. Making women’s health feel approachable and something you actually want to belong to.
Love the colors and community feel! 🍓
Thanks! The color palette and the community feeling were a big part of this project. Really glad it resonated!
The stickers and badges are such a smart answer to your question. People don't join a logo, they join a phrase they'd happily put on their laptop. "Inner self-care club" does more community-building than any tagline could. Did any of the phrases come from real patients or the team?
That’s right! The phrases came from the founder’s initial perspective and in direct response to the sense of belonging we defined for the brand. Rooted in the vision from the start.
Really warm brand system, nice work
Looking great.
Love this approach! A strong brand identity goes beyond visual consistency. It creates something people can connect with and feel part of. I think the same applies to websites, where thoughtful brand details and interactions can turn a functional experience into something more...
Thank you for the thoughtful comment! Totally agree strong and impactful brands are the ones that carry this level of intention throughout. And yes, it doesn’t stop at it, every interaction, whether digital or offline, is part of the experience and makes the difference.
Love how you made women's health feel collective and approachable! The stickers and badges are such a smart community-building touch.
I like the idea. It's definitely impactful and complements the warm and welcoming feeling of the brand really well.
Yes! and that’s one of the best parts of this job. There are no limits to the solutions or the creativity.
The pastel badge palette looks lovely. Did you test these phrases and badges directly with patients to see which ones they felt most connected to?
Not for this phase, but it’s a great approach, testing directly with patients could lead to even stronger solutions. Something worth exploring as the brand grows.
😍
The badge system and typography are just lovely. Really nice balance of science, care, and community vibe!
Thank you so much, comments like this make me feel the goal was really accomplished. Every decision was made with exactly that balance in mind 🙏🏽
Felt like home.
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