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Taste Test
Happy Monday! Exploring early concept marks for a regional IT brand wanting to bridge modern IT services with Appalachian heritage.
Out of 10 sketches, my circle split right down the middle on these two:
A: The Ridge Monogram holds a bold silhouette where the "E" acts as the bedrock of the mountain ridge. It became a fast favorite with non-designer friends.
B: The Topo-Circuit idea plants a dynamic mark pairing circuit traces with elevation contours that can adapt to different locations as the business expands. (My personal pick!)
Which direction would you build out: A or B?
2 votes
Ends in 1d
I like the ridge monogram here!
because it is serving its purpose and it can be use in all applications.
The smallest ones as well.
Great work!🔥
Adorable
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