Vincent Olusola
Brand Identity & Web Designer
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An ecommerce website experience for a footwear brand, designed to combine comfort-led product storytelling, clear collection discovery, and a dedicated path for wholesale enquiries.
Project overview
Carbon Footwear is a footwear brand focused on premium-quality slippers for men, women, and children. The website needed to communicate more than a product catalogue. It had to introduce the brand with confidence, help shoppers explore the right collection quickly, explain the quality behind each pair, and support wholesale buyers looking for a reliable manufacturing or supply partner.
The resulting experience combines strong product imagery, warm editorial styling, clear category navigation, and practical calls to action. Every section contributes to one consistent message: Carbon Footwear delivers comfort, style, durability, and dependable quality for every step.
The homepage was structured as a complete brand journey. It begins with the emotional benefit of comfort, moves into product discovery, explains the materials and craftsmanship behind the footwear, shows the products in a lifestyle setting, and finishes with a focused wholesale partnership section.
Deliverables
Full ecommerce homepage design
Product and collection presentation system
Retail and wholesale user journeys
Content hierarchy and UX structure
Brand-led visual direction
Product benefit and craftsmanship sections
Conversion-focused calls to action
Responsive design direction
Project outcome
The finished design gives Carbon Footwear a polished digital presence that reflects the look and feel of its products. It creates a clear hierarchy across the homepage, gives each collection a distinctive place, and makes quality visible through close product details and structured proof points.
The website also presents the brand as commercially capable. Retail customers receive an attractive route into the collections, while wholesale partners receive a direct explanation of the business value and an obvious enquiry path.
The overall result is an ecommerce experience built around comfort, craft, and confident product discovery.
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The D’Exito website concept combines a modern layout with a premium and elegant look. The deep teal and gold colors create a strong visual identity, while large interior images showcase the quality of the brand’s work. Clean sections, simple typography, and clear navigation make the website easy to explore and reflect D’Exito’s expertise in interior design and construction.
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H Nieves Plumbing LLC has more than 40 years of plumbing experience, a strong local reputation, and a straightforward promise: quality work and honest service. The original website communicated some of that information, but its dated presentation, limited structure, and large areas of unused space did not reflect the experience or professionalism behind the business.
This redesign explored how the company's existing identity could be translated into a modern, credible, and conversion-focused website. The goal was not to remove the character of the brand. It was to give that character a stronger digital presence and make the website feel as dependable as the service being offered.
For a home-service website, visitors often arrive with an immediate problem. They need to understand who the company is, whether it handles their issue, why it can be trusted, and how to get help without searching through the page. The redesign needed to make those answers visible within seconds.
Redesign objectives
The project focused on six core goals:
1. Create a stronger and more professional first impression.
2. Make the company's plumbing services easy to scan.
3. Establish trust early through experience, pricing, service quality, and local credibility.
4. Give calling and requesting a quote clear visual priority.
5. Build a consistent journey from the opening promise to the final contact section.
6. Preserve the recognizable red, black, and white identity of H Nieves Plumbing LLC.
UX and content strategy
The new homepage follows the way a potential customer evaluates a local service business.
It begins with a clear promise, "Plumbing You Can Trust," supported by the company's 40+ years of experience and two immediate actions: request a quote or call directly. A compact trust bar then reinforces the most important reasons to believe the promise before the visitor reaches the service section.
The six core services are presented in a fast-scanning grid: plumbing repairs, installations, water heaters, remodeling, commercial plumbing, and maintenance. Each service has a distinct icon and a short explanation, reducing the effort required to understand what the company offers.
The page then moves from services to the company's story, reasons to choose the business, examples of completed work, and a final contact prompt. This structure creates a simple sequence: understand the offer, confirm the expertise, see evidence of quality, and take action.
Key improvements
1. Stronger first impression
The redesigned hero immediately communicates the service, the value proposition, and the next step. A close-up plumbing image, strong headline, clear supporting copy, and visible contact options make the business feel active, capable, and professional.
2. Clear service hierarchy
The original page mentioned services inside a dense biography section. The redesign turns the offer into six distinct service cards, helping visitors quickly find the solution that matches their needs.
3. Visible calls to action
Request-a-quote and call buttons appear at natural decision points throughout the page. This gives visitors a clear next step whether they are ready to act immediately or need more information first.
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Foldray: a calmer identity for everyday money planning
Money does not arrive on the same day for everyone. Foldray was built around that simple idea, creating a fintech brand for freelancers and independent workers who want a clearer way to organise their income. The project brings together naming, brand strategy, a visual identity, digital applications and launch materials.
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