Sanyu Lubogo
Creative strategist helping you share your purpose
New to Contra
Sanyu is ready for their next project!
As an agency partner for Spotify, I led creative strategy across major social campaigns, including “Allow Me to Reintroduce Myself” (Best New Artist 2024), the expansion of EQUAL content, and the launch of Britney Spears’ audiobook.
Each initiative was designed to deepen fan engagement, amplify artist storytelling, and position Spotify as a cultural leader in music and media.
From reimagining artist introductions to advancing conversations on gender equity, these campaigns translated platform strategy into meaningful, shareable storytelling that celebrated both emerging and established voices.
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I led creative strategy for Papa Johns’ 2024 relaunch of Papa Bowls, repositioning the product through the “New Year, New Meal” campaign.
Partnering with creators Kate Norkeliunas and Kate Steinberg, we developed authentic, lifestyle-driven content that framed Papa Bowls as a flavorful, guilt-free alternative to pizza that’s indulgent yet balanced.
The campaign bridged community and culture, connecting health-conscious audiences with Papa Johns’ signature sense of fun and flavor, driving renewed visibility and engagement across social platforms.
Featured in QSR Magazine (https://www.qsrmagazine.com/story/papa-johns-will-get-back-to-better-in-2024-and-beyond/), PMQ Pizza (https://www.pmq.com/papa-bowls/), and FoodSided (https://foodsided.com/2022/08/14/papa-bowls-put-focus-papa-johns-premium-toppings/).
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I led the creative vision for FX’s Clipped: Courtside Club, developing a narrative-driven installation that reimagined the drama surrounding the LA Clippers through sound, space, and storytelling.
Visitors moved through scenes that blended archival audio, visual art, and set design, which culminated in a courtside photo experience and show-branded keepsakes.
Part spectacle, part social commentary, the activation turned controversy into conversation, sparking media coverage and fan buzz ahead of the series premiere.
Featured in BizBash (https://www.bizbash.com/bizbash-lists/brands-event-pros/article/22912461/industry-innovators-2024-disney), Event Marketer (https://www.eventmarketer.com/article/fx-activates-a-courtside-club-exhibit-to-highlight-one-of-the-biggest-scandals-in-sports/), FOX LA, and LA Chronicles.
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I led the creative strategy for a traveling activation that reimagined engagement through taste, scent, and storytelling. Housed in a vivid red shipping container, the experience invited guests across five states to explore their flavor profiles through holographic cocktail lessons, fragrance pairing, and interactive play.
Each detail, from custom scent strips to creator-led cocktail stations, transformed the brand’s luxury ethos into something approachable, tactile, and human.
The result was a vibrant intersection of technology, community, and craft that deepened emotional connection to the Hennessy brand.
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