Sanyu Lubogo
Creative strategist helping you share your purpose
New to Contra
Sanyu is ready for their next project!
This!
Something I keep noticing when reviewing brands:
The issue usually isn’t a lack of ideas, It’s a lack of focus.
Too many content angles. Too many messages. Too many things trying to happen at once.
From the outside, it looks active, but from the inside, it feels scattered.
Growth...
Most rebrands fail before a single pixel is placed.
Not because the design was wrong. Because the foundation was never built.
Beneath every “we need a new look” is usually one of two things — a strategy that hasn’t been named, or an identity that hasn’t been found.
The most...
A brand isn’t just how it looks.
It’s how it decides, communicates, and resonates.
Alignment happens when three layers work together:
→ Vision (your internal compass)
→ Voice (how you express meaning)
→ Vibration (what people feel without being told)
Most brands focus on...
Not every product needs a gendered identity. And when brands try to “speak to women” without understanding them, it often turns functional products into performative moments.
Gender marketing can be powerful when it’s rooted in truth, not assumptions.
Use it with intention, not aesthetics. Use it to elevate, not stereotype.