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Patch Bakery Brand Identity Design
Patch is a warm, artisanal bakery brand built around one simple feeling: "A little warmth, freshly baked." Every detail is designed to make everyday moments feel special.
I developed Patch's brand identity — including logo, hand-illustrated iconography, typography, and color palette — combining a soft sage color scheme with detailed vintage-style bread illustrations to reflect the brand's handcrafted, cozy character.
The goal was to create a visual identity that feels nostalgic and inviting, communicating warmth and quality in every element — from the custom logotype to the intricate line-art details.
Art Director
Ussama Ahmed
Thank you so much! 😊
Thank you so much
Sage instead of the usual warm terracotta/brown is the choice that keeps this from reading as generic rustic-bakery — the hand-drawn bread line art carries the handcrafted feel while the palette stays contemporary.
Thank you so much! 😊
the sage green with the bread drawings is nice. did you draw the bread by hand?
Bakery brands get judged on packaging long before anyone looks at the logo, and detailed line art is exactly the thing that behaves differently on a kraft bag than on a printed cup. Curious which touchpoint made you redraw the illustrations the most.
Thank you so much! 😊
Nice work
Thank you so much! 😊
so nicce
Thank you so much
Love the illustrations!
Thank you so much! 😊
This brand positioning feels calm, soothing and at lastly gives the feel of bakery exactly. The hand drawn bread and font is what fits best for artisanal bakery.
Thank you so much
Thank you so much
In my humble opinion, the combination of muted dark teal/slate green with pale off-white/cream feels way too cold. If you want to maintain a premium green feel, shift toward warm olive, deep forest green, or a warm sage.
Keep the good work. Thank you.
Amazing 👏 🤩
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