Rakhman Kuncoro
FMCG Packaging Designer for Consumer Brands
New to Contra
Rakhman is ready for their next project!
NESCAFÉ Nusantara's Toraja-Inspired Packaging Design
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Elevating a Hero Product Through Strategic Packaging
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Fermania Packaging Redesign Project
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Belmas — Premium Chocolate Packaging
Belmas is a premium chocolate packaging concept designed for professional chocolatiers, bakers, and pastry makers.
The challenge was to create a packaging identity that could communicate quality and craftsmanship while giving the product a distinctive, premium presence.
The visual direction combines a deep matte-black foundation with refined metallic gold typography, creating a sophisticated and contemporary expression of Belgian chocolate craftsmanship.
The information hierarchy was intentionally kept clean and structured, allowing key product credentials — Belgian Milk Chocolate, 36% Cocoa, and Professional Chocolate Drops — to communicate clearly without compromising the premium aesthetic.
Rich chocolate photography and flowing chocolate forms anchor the lower section of the pack, adding appetite appeal while visually connecting the packaging to the product itself.
The result is a premium, sophisticated, and commercially focused packaging system designed to elevate Belmas within the professional chocolate category.
Role: Brand & Packaging Designer
Services: Packaging Design · Visual Direction · Art Direction · 3D Mockup
Category: FMCG / Food & Beverage / Chocolate
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