How Do You Make a Hero Product Stand Out on Shelf? One of the questions I kept coming back to while working on this Mush Love Macrogummies project was: how do you make a hero product stand out without making it feel disconnected from the brand? For this Mush Love Macrogummies project, the challenge was finding the balance between modern wellness, science, and spirit without falling into the usual psychedelic visual clichés. I explored a bold red foundation, structured typography, geometric details, and a transparent window that lets the product itself become part of the communication. But I’m curious about something: When you see this packaging, what grabs your attention first—and what would you change? I’d genuinely love to hear perspectives from brand designers, packaging designers, founders, marketers, and anyone who works with consumer products. Always interested in learning how others think about shelf impact vs. brand expression. Check it out (https://contra.com/p/766cLXg7-elevating-a-hero-product-through-strategic-packaging)

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Elevating a Hero Product Through Strategic Packaging

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Cover image for What makes a packaging system

What makes a packaging system feel like a real brand — rather than just a collection of beautiful individual packs? For Fermania, the answer was consistency. Same hierarchy. Same label structure. Same typographic language. But different ingredients, colors and visual cues. Do you agree — or would you give each category more visual freedom? Check it out (https://contra.com/p/6XAmqs2e-fermania-packaging-redesign-project)

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Fermania Packaging Redesign Project

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Rakhman Kuncoro

FMCG Packaging Designer for Consumer Brands