Rakhman Kuncoro

Where does heritage end—and modern branding begin?

I explored this question through NESCAFÉ® Nusantara, a packaging concept inspired by Toraja's coffee heritage and cultural visual language.

The iconic buffalo-head ornament became the starting point, then was simplified and...

How Do You Make a Hero Product Stand Out on Shelf?

One of the questions I kept coming back to while working on this Mush Love Macrogummies project was: how do you make a hero product stand out without making it feel disconnected from the brand?

For this Mush Love Macrogummies...

New to Contra. Not new to design. 👋

Hi everyone, I’m Rakhman Kuncoro — a brand & packaging designer from Indonesia.

I’ve worked across branding, communication and FMCG projects for quite some time, and I’m now starting to build my presence here on Contra with a stronger focus on...

What makes a packaging system feel like a real brand — rather than just a collection of beautiful individual packs?

For Fermania, the answer was consistency.

Same hierarchy. Same label structure. Same typographic language.

But different ingredients, colors and visual cues.

Do you...