How Do You Make a Hero Product Stand Out on Shelf?
One of the questions I kept coming back to while working on this Mush Love Macrogummies project was: how do you make a hero product stand out without making it feel disconnected from the brand?
MAKLEN — Elevating Beauty & Wellness Through a Soft, Premium Packaging Identity
MAKLEN is a collagen supplement packaging concept designed to communicate beauty, wellness, and everyday self-care through a sophisticated and approachable visual language.