The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
MAKLEN — Elevating Beauty & Wellness Through a Soft, Premium Packaging Identity
MAKLEN is a collagen supplement packaging concept designed to communicate beauty, wellness, and everyday self-care through a sophisticated and approachable visual language.
The design strategy is built around a soft pink-to-blue gradient, creating a visual transition that feels fresh, feminine, and contemporary while differentiating the product from the typically clinical appearance of health supplements.
The MAKLEN wordmark is positioned prominently at the center, establishing immediate brand recognition. Below it, the product formulation—Type I & III Collagen + Hyaluronic Acid—is given strong typographic emphasis to make the core proposition immediately understandable.
A carefully structured information hierarchy guides consumers from brand → formulation → supporting ingredients → beauty benefits → pack size, allowing multiple pieces of information to coexist without making the front panel feel crowded.
The delicate botanical line illustrations add an elegant natural cue and create a visual frame around the composition. Rather than using realistic beauty imagery, the botanical elements provide a more refined and timeless expression of wellness.
The four circular benefit icons create a clear visual system for communicating the product's beauty-related benefits, while the restrained blue typography introduces contrast and reinforces a sense of credibility and sophistication.
Overall, the packaging balances beauty appeal with functional communication, positioning MAKLEN as a modern wellness product that feels premium, feminine, natural, and easy to understand.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Bondri has been featured by 6 different curators in the past month and I’m still a bit in disbelief.😮
I put a lot of care into every detail of this one, from the illustrations to the packaging to how the day and night variants talk to each other. Seeing it recognized like this means a lot.
What makes you stop and really look at a project when you’re scrolling?
I think it’s the little details that make a project stand out. When everything feels intentional and tells a story, it naturally makes you want to stop and take a closer look. Love how much thought went into this! 👏
Well-done Chantal
AI Analytics Dashboard
One blue runs from the logo to the chart line.
Revenue, active users, conversion rate and income sit in a row of cards above the trend chart. The cards answer where the numbers stand. The stepped line answers how they got there, holding each period's value until the next, with a tooltip on a dashed guide line for the exact figure.
The identity pairs a four-arc mark with a condensed wordmark, drawn to the same top and bottom lines on the construction grid. The top arc's blue comes back in the slogan tile, the chart line and the main button, so the brand and the product share one accent.
Designed by the Hue & Machine team.
#DashboardDesign #DataVisualization #SaaS #Analytics #AI #WebApp #BrandIdentity #UIDesign #ProductDesign #FigmaDesign
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!