NESCAFÉ Nusantara's Toraja-Inspired Packaging Design
Rakhman Kuncoro
Turning Indonesian Heritage into a Bold Coffee Identity
NESCAFÉ® Nusantara — A Toraja-Inspired Packaging Design Rooted in Culture, Crafted for the Modern Coffee Lover.
A strategic packaging concept that transforms the richness of Indonesian coffee and Toraja cultural heritage into a distinctive, premium visual identity. The design combines the iconic Toraja buffalo-head ornament and traditional carving motifs with a bold contemporary graphic system, creating a packaging experience that feels heritage-driven, premium, mature, and unmistakably Indonesian.
From brand insight and cultural research to visual exploration, packaging design, and key visual development, every element is designed to strengthen NESCAFÉ Nusantara’s story: more than coffee, this is Indonesia.
Role: Brand Strategy · Packaging Design · Visual Identity · Key Visual
Category: FMCG · Coffee · Beverage · Consumer Products
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Posted Sep 15, 2026
Developed a Toraja-inspired packaging design for NESCAFÉ Nusantara.
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