Day 6/30 of designing one hero section every day. Today: Fluff & Co., a dog grooming salon The he...Day 6/30 of designing one hero section every day. Today: Fluff & Co., a dog grooming salon The he...
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The hero is a hover mask reveal component on Framer: the dog starts scruffy, and wherever your cursor moves, the groomed version shows through. You groom the dog with your mouse.
Tying the reveal to cursor position instead of a fixed hover state is what makes it a groom-your-own-dog interaction, not a before/after slider — the mess-to-clean feels earned rather than just toggled.
Six days in and already doing hover-based reveals is ambitious. What's your plan for this interaction on mobile where hover doesn't really exist, tap to reveal, or something else entirely?
The nice thing about this particular mechanic is that it translates almost 1:1: on touch devices the mask follows touchmove instead of mousemove, so your finger becomes the groomer. Dragging across the dog paints the fluff in directly, arguably more satisfying...
The handwritten purple accents give this a friendly salon feel, and the booking CTA stays easy to spot beside the playful reveal. Nice to see the interaction support the service without taking over the whole hero.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.