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Hello Contra, Paul here. I had the privilege of working with the Dunkin' team in Korea on the logo for their new premium flagship store, called Wonders. 😊
Check it out
Awesome😍
Heya, thank you Umar! 😊
this is so cute, perfect blend of logo cemented in the memory + sensory marketing.
Thank you so much Nicolette! 😊
Really satisfying final result!
Thanks Sevki!
The network for creativity
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They came in with a logo that was already live — just not landing. Too soft, too rounded, closer to "wellness product" than the bold, premium café they were building.
We refined the wordmark into something sharper, then built the system around it: brand guidelines, packaging, menu, social templates, merch — all timed to a soft launch in Davao City, Philippines.
The name "Borne" is a quiet nod to the founder's mom, who brought the family somewhere better. That story shaped every cut in the typography.
Check it out if you want to see how it came together 😊
Love the thinking behind this. A strong brand always starts with the story.
Possibly one of my favourite projects to date, because the team at Rendair took an extensive brand guidelines doc and really unified everything so beautifully.
Good Job!
Football Insider Branding ⚽️
Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential.
Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms.
Buzzing to finally be sharing this 😄
Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.
