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They came in with a logo that was already live — just not landing. Too soft, too rounded, closer to "wellness product" than the bold, premium café they were building.
We refined the wordmark into something sharper, then built the system around it: brand guidelines, packaging, menu, social templates, merch — all timed to a soft launch in Davao City, Philippines.
The name "Borne" is a quiet nod to the founder's mom, who brought the family somewhere better. That story shaped every cut in the typography.
Check it out if you want to see how it came together 😊
Love the thinking behind this. A strong brand always starts with the story.
Thank you! I my current fav from all my projects 😍
Smart play to incorporate small leaf edges on the logo itself to resemble the wellnes industry, I see and like what you did here.
too soft is such a common trap
Really strong brand direction. I especially like how the typography and warm visual language support the story behind the brand without making it feel overly nostalgic. The system feels cohesive, premium, and very intentional. 👏
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Creatives on Contra have earned over $150M and we are just getting started
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Full case study: MØD Coffee
Which slide would make you order?😊
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love the mobile mockup 👍
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