They came in with a logo that was already live — just not landing. Too soft, too rounded, closer ...They came in with a logo that was already live — just not landing. Too soft, too rounded, closer ...
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They came in with a logo that was already live — just not landing. Too soft, too rounded, closer to "wellness product" than the bold, premium café they were building.
We refined the wordmark into something sharper, then built the system around it: brand guidelines, packaging, menu, social templates, merch — all timed to a soft launch in Davao City, Philippines.
The name "Borne" is a quiet nod to the founder's mom, who brought the family somewhere better. That story shaped every cut in the typography.
Check it out if you want to see how it came together 😊
acream's avatar
cooooool
Kabir's avatar
Split Creatives logo
Love the thinking behind this. A strong brand always starts with the story.
Adelaida's avatar
Thank you! I my current fav from all my projects 😍
Mario's avatar
Smart play to incorporate small leaf edges on the logo itself to resemble the wellnes industry, I see and like what you did here.
Nazar's avatar
Yasno Design Agency logo
too soft is such a common trap
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Creatives on Contra have earned over $150M and we are just getting started