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Football Insider Branding ⚽️
Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential.
Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms.
Buzzing to finally be sharing this 😄
Amazing work!
Thank you!
good job!
Cheers Sevki!
Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.
Thanks for your kind words mate!
This looks awesome! The logo idea is really smart, and having one system for all the brands makes a lot of sense. Great work.
Thank you! All brands are now uniformed and part of the same family. Distinguishing them by team colour gives them that slight distinctive feel.
Stunning attention to detail! Every single element feels intentional and perfectly placed. Great job!
Thank you!
Looks amazing
Appreciate it!
Brilliant work! ❤️
Thank you!
fantastic design, simple but bold! feels very empowering to take in as the viewer.
Thank you!
Nice work 🧡
Thanks mate!
The F and I forming a figure standing over the ball is clever, that kind of dual-meaning mark usually either clicks in the first few sketches or eats weeks of revisions. Which was it here? And now that it's live, is rolling this system out across all 19 sister brands the easy part or the actual grind?
It was one of those super rare, but satisfying moments where it appeared in the first few iterations - as soon as I drew it, I knew.
Yeah, the system is across all brands now. It's been great to see, especially as someone who has followed the main brand and my team's sister brand for many years!
Thank you!
This is so cool, nice work
Cheers Danny!
Thank you
Looking forward to seeing more of your work!
Definitely going to be sharing more!
Nice Work.
Thank you!
Brilliant concept with a very strong visual identity. 👏
Cheers
Thanks mate!
This is good, weldone @Luke Maitland
Amazing work!
Appreciate it!
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