A playful pizza brand built around bold illustration, personality and a slightly irreverent attitude. The identity combines a hand-drawn mascot with chunky custom lettering, creating something that feels nostalgic, fun and instantly recognisable.

The concept extends across packaging, drinks, takeaway, interiors and print, using a simple colour system and expressive typography to make the brand feel like more than just another pizza joint.

A full visual identity concept for a pizza brand with plenty of character. 🍕