The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A playful pizza brand built around bold illustration, personality and a slightly irreverent attitude. The identity combines a hand-drawn mascot with chunky custom lettering, creating something that feels nostalgic, fun and instantly recognisable.
The concept extends across packaging, drinks, takeaway, interiors and print, using a simple colour system and expressive typography to make the brand feel like more than just another pizza joint.
A full visual identity concept for a pizza brand with plenty of character. 🍕
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Brand identity, logo, design and development for Anovia, a B2B tech startup that recently went through a big reconstruction
Nice work🔥👏👏
What does AI get wrong when you hand it a real brief?
I gave Kittl's agentic AI a brief we'd already shipped at Formeta, retail packaging for Ella by Ellaya Health, an at-home device for a common pelvic health condition, sold over the counter in Indian pharmacies. Plain language, no steering.
Pass one: four directions, three of them straight to the wellness reflex, lotus marks and sunrise gradients. All four were front faces attached to no box.
Pass two, with panel requirements and regulatory copy, came back with a real dieline. Glue flaps, directions for use, batch and expiry fields. Structurally a genuine leap.
It was also the wrong product. Invented a manufacturing licence number, added a CE mark to something sold only in India, moved the client to a different city.
On direction, Kittl is legitimately useful and I'd use it again. But healthcare packaging is a compliance problem wearing a design problem's clothes, and the model has no way to know it doesn't know that.
Vague brief gets you pretty. Precise brief gets you PLAUSIBLE. Plausible is the more dangerous one, because a founder without a designer might send it to print.
Last slide is the box we built.
Where do you let AI take the first swing, and where do you refuse?
It was super fun to experiment using Kittl with @Ansh Jamdagni 🫶
Client: "Can we make the logo look more dynamic and full of life?"
Me: "Say no more." 🧬
Wordmark animation for genOme. We put the literal building blocks of life right inside the 'O'.
Looking for custom logo design or frame-by-frame motion on Contra? Hire me before this swimmer finds its destination!
Professional work