I think it really depends on your audience and who you build for. For some part of people will be enough to only check the title of card + abstract illustrations, but for the audience that not really friendly with sites (old people for example) - it would be better to associate service and their need with specific image.
illustration. the hero is already a photo, so the illustrated cards give the page a second texture. with photos all the way down the grid kind of melts into the hero
Photography: I give each blog and individual blog indenitity, and the Illustration page feels we have main blog on to and the smaller cards (bottom section) is the part of upper section.
That what 85% user may feel at a first glance.
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
Love the concept! The rectangular N feels more architectural and stable, which fits interiors. Hexagonal feels too techy. The unrolled film idea is brilliant - green for eco is perfect. I'd vote rectangular for this brand. Great work! 👏