Lewis Steadman
Framer Designer & Creative Director for Ambitious Brands
Roberts & Co. A new identity built around certainty.
A complete brand identity for Roberts & Co, an independent firm of Chartered Surveyors and Registered Valuers.
The brief was to move the brand away from the conventional, corporate language of surveying and create something that felt established, considered and quietly premium.
We developed a refined visual identity built around restrained typography, a deep neutral palette and a more editorial approach to communication, giving Roberts & Co a distinctive presence across both digital and physical touch points.
From business cards and stationery to advertising and the new website, every element was designed to feel consistent, confident and unmistakably Roberts & Co.
Brand identity. Art direction. Digital.💯
Designed by Fabricatr.
#BrandIdentity #Branding #Rebrand #CreativeStudio #ArtDirection #WebDesign #Contra #PropertyBranding #Surveyors #RobertsAndCo
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Which do you prefer? My latest e-commerce template on @framer.
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Taylored Barbering: Brand Identity & Digital Experience
A complete brand identity created for Taylored Barbering, a modern barbering studio built around precision, personality and a more considered approach to the traditional barbershop.
The identity combines a bold, contemporary wordmark with a distinctive handwritten signature, creating a balance between professionalism and personality. A sharp black-and-white foundation is paired with an electric lime accent, giving the brand a recognisable visual edge across digital and physical touchpoints.
From the brand guidelines and printed appointment cards to the shop signage and website, the identity was designed as a complete system, not simply a logo.
Brand identity · Art direction · Print · Digital · Web design · Brand guidelines
Designed by Fabricatr. ✦
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New concept — howfit
A new identity concept for howfit — a modern fitness brand built around movement, discipline and feeling good.
The idea was to strip fitness branding back. No aggressive typography. No clichés. No shouting.
Instead, a softer visual identity built around contrast, motion and restraint — giving the brand a more editorial, premium feel.
From the custom wordmark to the abstract visual language, every element is designed to feel considered rather than conventional.
howfit. est. 2026.
A concept I’d love to see brought to life. 🖤
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