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“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
Nice work
Nice work 🧡
Great 👍 👍
the car you see is the car you drive is a good line
Looks really beautiful
So simple and clean
Nice work
"The car you see is the car you drive" already undercuts every "or similar" disclaimer in the category, the pink is just what makes people stop scrolling long enough to read it.
Great work and beautiful presentations.
"The car you see is the car you drive" is such a clean campaign promise. The pink pops perfectly on OOH and that close-up crop on the SUV board is really striking.
Always a room for improvement 😄. Love this
Love how direct this is. The “car you see is the car you drive” message paired with the bold pink makes the campaign instantly understandable. Which billboard was your favourite to develop?
Love these colours
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Boho logo & brand identity design
We started with pencil and paper is now a complete brand identity.
Warm.
Organic.
Full of character.
Just like the spaces BOHO is designed to create.
From rough lines to the final wordmark.
Here’s how it all came together.
What do you think of the final identity?
#brandidentity #logodesign #branding #interiorbranding #visualidentity
The chocolate-and-rust palette gives the identity a grounded warmth, and the progression from wordmark to interior system makes the concept feel complete. The contrast keeps the serif mark distinctive without losing approachability.
Project Showcase: Brand Identity Design for Burger Lover 🍔🎨
As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market.
My focus was on translating the brand’s core personality into a clean, cohesive visual system that bridges the gap between digital marketing and physical packaging.
Key Design Deliverables
Logo & Visual Identity: Crafted a modern, scale able mark built for high legibility on everything from app icons to storefront signage.
Packaging & Touch points: Designed branded takeout boxes, custom burger wraps, and sticker seals engineered to create an elevated unboxing experience.
Color Palette & Typography: Paired appetite-stimulating primary tones with strong display typography to establish instant visual recognition.
Social & Marketing Assets: Developed structured templates to ensure consistent visual hierarchy across digital channels.
I’d love to get feedback from fellow designers! How do you feel about the packaging layout and visual balance? Any insights on the typographic hierarchy would be greatly appreciated.
Sick 🔥
New Brand Guidelines delivered.
While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system.
We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.
"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.