I think smiley humans generally tends to win on conversion oriented designs! I don't have the evidence but heard that anecdotally

Option B

I might be wrong, but I think option B sells benefits. Meanwhile, option A is more of a product showcase, to me. Apart from that, personally I prefer there is a figure who greets customers in the hero. Gives the impression that I am not communicating with a machine. This is great work! I like this!

Option B

Option B for me

The lifestyle hero looks great, but it takes a moment to understand what's actually being sold. The product-first version communicates that much faster.

Option A goes well

Product first 🥇

B shows that you are selling the result, not the product 💯

Impressive design !

B

Option b

Option B feels calm and welcoming; Option A is very direct but in this case a bit too direct

Going for option B

Option B 🌱

would love to see the whole web, sick work!

I like the hero in Option B more

B! the serenity shown speaks volumes.

Option B

Option B for me

Option B for sure

Definitely version A

B for me. It creates a stronger emotional connection and sells the outcome, not just the product.

Option B You asked why? My answer: To whom the product??

Will go for Option A

I prefer Option B. It feels cleaner, more refined, and creates a stronger first impression for me.

I like how Option A puts the product front and center, but the CTA didn't catch my attention right away. I also found the product card a bit easy to overlook.

Option A

Option B - for me because it shows a human who's clearly impacted by the product vs just a generic product shot

Option B winning makes sense for gut health specifically, people are buying a feeling of vitality more than a supplement stack. Option A would probably do better for a more clinical brand where the product itself needs to build the trust.

Amazing! 😍