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Taste Test
🌿 Design Poll: Which hero makes a stronger first impression?
I explored two creative directions for the same gut health brand, each designed to communicate trust, wellness, and premium quality in a different way.
🧴 Option A puts the product front and center, highlighting the system and creating a clean, premium feel.
🌱 Option B leads with a lifestyle image, focusing on emotion, connection, and the transformation behind the product.
Both communicate the same message, but they create very different first impressions.
👇 Which one would you choose, and why?
💬 Is it the product-first approach or the human-first experience that wins your vote?
Poll Options:
🧴 Option A – Product First
🌱 Option B – Lifestyle First
10 votes
Ends in 1d
Option B
I think smiley humans generally tends to win on conversion oriented designs! I don't have the evidence but heard that anecdotally
Option B
I might be wrong, but I think option B sells benefits. Meanwhile, option A is more of a product showcase, to me. Apart from that, personally I prefer there is a figure who greets customers in the hero. Gives the impression that I am not communicating with a machine. This is great work! I like this!
🌱 Option B
Option B for me
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Fascinating👍
Same app concept. Two completely different visual directions.
I’m exploring the design system for Pawsense, a cat care app concept focused on recording your cat’s behavior and turning it into simple insights.
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That’s the tradeoff I’m thinking through:
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For a cat care app, I’m trying to balance trust with warmth and playfulness.
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