Beautibe is a wellness brand responsible for offering natural supplements for the daily routine, for women who cares about their health and want to live a healthier lifestyle.

The brand has as main values to bring high quality natural products with ethical and sustainable methods for women of all kinds and who love themselves. With these values in mind, the brand’s visual identity was developed, with the aim of bringing a more holistic, feminine and friendly approach in line with the brand’s current aesthetic and concept.

Industry Healthcare

Market Canada, EUA, Europe

Brand Strategy Workshop

Logo Design Suite

Color Palette

Typography System

Stationary & Social Media Kit

Packaging & Label Design

Brand Guidelines

Timeframe 4 weeks

Before defining a new direction, I started with a thorough review of Beautibe's existing brand. This step helped identify what was already connecting with the audience and what was holding the brand back visually.

The brand had clear strengths to build on: a readable, friendly font, strong owner photography that felt warm and natural, and website copy that communicated the brand's value clearly.

At the same time, several areas needed attention. The color palette felt cold and flat, which worked against the brand's goal of feeling inviting and modern. Product photography lacked lifestyle context, making it harder for customers to see themselves in the brand. The packaging, while functional, leaned too pharmaceutical and didn't stand out. The overall layout also suffered from low contrast and weak visual hierarchy.

This audit became the foundation for every decision made in the rebrand.

The competitor research revealed gaps in the market where Beautibe could own a more distinctive and elevated visual space, and this audit became the foundation for every decision made in the rebrand.

Beautibe had a solid product and genuine connection with its audience, but its visual identity wasn't keeping up. The brand looked generic in a crowded wellness market, and its design lacked the warmth, confidence, and cohesion needed to attract and retain modern, health-conscious women. The goal was to elevate the brand without losing the approachability that already worked.

The rebrand gave Beautibe a more refined, feminine, and trustworthy presence across digital and physical touchpoints. Updated typography, a warmer color palette, and more intentional packaging design created a consistent identity that feels both nurturing and elevated. The new look better reflects the brand's values and speaks directly to the women it serves.

With the audit and competitor research complete, I outlined the core objectives that would guide the rebrand. The priority was to build a visual identity that felt cohesive and elevated across every touchpoint, from packaging to digital.

The brand needed a warmer, more distinctive color palette that aligned with its wellness positioning and resonated with its target audience of modern, health-conscious women. Packaging design required a stronger personality to move away from the generic supplement look and feel more premium and intentional.

Photography direction needed to shift toward natural, lifestyle-driven visuals that helped customers connect emotionally with the products. Overall, the goal was to make Beautibe look and feel like a brand women would trust, choose, and come back to.

Let’s Connect! If Beautibe resonates with you, I’d love to hear from you. Whether you’re envisioning a new project or simply want to exchange ideas, feel free to reach out. I’m always open to meaningful collaborations.