NZ CONCEPTS — Rebranding + Print Collateral Design

Bianca Santiago

Brand Designer

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Architecture

NZ CONCEPTS — Architecture, Marketing & Digital Services

Stationary Design concept
Stationary Design concept
Below you'll see a set of stationary concepts that I created for NZ Concepts marketing agency. The aim purpose of the project was to highlight the agency's branding (who are focused on architecture, branding and digital services) - through a modern, bold and elegant approach (taking inspiration from Swiss-style designs), using of a modern and geometric typography contrasting with an elegant serif-font as main elements of the branding, together with neutral colors such as white, beige and black.
The brand already had their logo and where in the need to redesign their print and promotional presence, with elements that bring the architectural, clean and bold vibes that the brand was aiming for.
The first design concepts were not chosen by the client in the end, however, I loved the overall look of them and decided to share as a concept work I really enjoyed working with.
The approved concepts can be viewed below, together with the final Brand Guidelines book.

First Concepts ↓

Business Card Design concept
Business Card Design concept
Letterhead Design concept (Cover and Cover Letter)
Letterhead Design concept (Cover and Cover Letter)
Letterhead Cover Design concepts
Letterhead Cover Design concepts
Web Design concept
Web Design concept
Vertical Business Cards design concept
Vertical Business Cards design concept
Envelope + Invoice Design concept
Envelope + Invoice Design concept

Approved Concepts ↓

Approved Business Cards
Approved Business Cards
Approved Stationary
Approved Stationary

Brand Guidelines Book ↓

Brand Guidelines Book
Brand Guidelines Book

Project Details

Business Type: Architecture & Marketing Services
Keywords: Modern • Clean • Sophisticated • Bold • Authoritative Deliverables: New Color Palette • New Typography system • Stationary Design • Brand Guidelines Book
Timeframe: 4 weeks

Project Objectives:

Elevate the agency’s branding through a modern, bold, and elegant visual identity.
Redesign print and promotional materials to reflect the brand’s architectural, clean, and sophisticated aesthetic.
Integrate Swiss-style design principles with a balance of geometric and serif typography for contrast and refinement.
Utilize a neutral color palette to enhance elegance and timelessness.
Ensure consistency across all touchpoints, reinforcing the agency’s expertise in architecture, branding, and digital services.
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Posted Oct 9, 2024

A refined identity with a modern typography system, colors and print collateral, enhancing clarity, consistency, and industry impact.

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Brand Designer

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Architecture

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