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Luis Ramirez
Conversion-focused Website designs for growing brands.
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Kinser — Brand Identity & Website Design for a Modern Company
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CREE8 Homepage Redesign for Clarity
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I designed a refreshed website concept for Coffeebar, a modern coffee brand with a warm, elevated, and editorial feel. The goal was to create a visual direction that felt premium but still welcoming, using strong photography, clean typography, and a layout that makes the brand feel more immersive.
Role
Web Designer / UI Designer
Services
Website Design, UI/UX Design, Visual Direction, Responsive Design
Project Overview
Coffeebar needed a website direction that captured the feeling of the brand beyond just the products. I focused on creating a warm digital experience that highlights atmosphere, quality, and lifestyle while keeping the layout clean and easy to browse.
What I Designed
I created a modern homepage direction with strong visual storytelling, bold image placement, and a refined layout system. The design balances editorial-style photography with clear content sections to help users quickly understand the brand, explore offerings, and feel connected to the Coffeebar experience.
Design Direction
The visual direction used warm tones, large photography, clean spacing, and premium typography to create a coffeehouse feel that is inviting, polished, and memorable.
Skills
Web Design, UI Design, Figma, Visual Design, Layout Design, Brand Direction, Responsive Design
Short Result/Outcome
The final design gives Coffeebar a more elevated and emotionally engaging web presence, helping the brand feel premium, modern, and experience-driven.
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This is a homepage hero concept for Cyberwhyze, designed to help position the brand as a bold growth partner for cybersecurity tech companies.
I focused on creating a dark, high-impact visual direction with strong typography, futuristic line patterns, and a clear call to action. The goal was to make the page feel technical, confident, and conversion-focused while helping visitors quickly understand the brand’s value.
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This is a redesign exploration for my personal portfolio, focused on making my positioning clearer and more conversion-driven.
As my work has shifted more into UI/UX, Webflow, Framer, Shopify, SaaS websites, onboarding, and website redesigns, I wanted the site to better communicate what I do, who I help, and why my work matters.
The goal was to create a stronger first impression, clearer visual hierarchy, and a more intentional path for potential clients to explore my work or get in touch.
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I developed the logo, branding, and Webflow website for Kinser, a creative agency focused on youth culture and social-first storytelling. The design uses bold typography, vivid color, and editorial imagery to create a confident, culture-forward digital presence.
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A modern SaaS website concept designed to communicate clarity, trust, and product value quickly. I focused on strong visual hierarchy, clean messaging, and a polished interface that feels credible for a B2B audience.
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A bold e-commerce redesign focused on bringing more energy, personality, and confidence to the brand. The goal was to create a more memorable shopping experience while keeping the layout clean, direct, and easy to navigate.
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A premium e-commerce landing page concept for a modern furniture brand. The design uses bold typography, minimal layout, and strong product-focused imagery to create a refined, editorial shopping experience.
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