The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The Story Behind the Republican Millennial Logo
Back in 2016, I worked on a logo improvement project for a U.S. national political organization called Republican Millennial.
The brief immediately caught my attention.
The organization was described as a group building technology tools for campaign and election management and serving as a nexus for new and forward-thinking members of the Republican Party.
And this was a very interesting time to be working on a Republican identity.
Donald Trump was the Republican presidential nominee in 2016, and the Republican Party was going through one of the most talked-about election campaigns in modern U.S. politics. At the same time, there was a strong focus on how the Republican movement could connect with younger, millennial voters.
So when I received the brief for Republican Millennial, the connection immediately felt significant to me.
The design direction was clear:
modern, minimalist, youthful — but unmistakably Republican.
The client specifically wanted an elephant incorporated into the identity.
Instead of simply placing an elephant illustration next to the name, I wanted to turn it into a proper brand symbol.
I simplified the elephant into a clean silhouette and incorporated three stars into the mark. The result was a symbol that could stand independently from the typography.
For the wordmark, I combined a strong traditional serif treatment for REPUBLICAN with a more contemporary MILLENNIAL treatment in red.
The final identity included:
Full Logo — Elephant symbol + wordmark
Icon Mark — Standalone elephant symbol
Wordmark — Typography-only version
The project was completed on August 15, 2016.
Looking back at it today, this project has a particularly interesting place in my portfolio.
I was a designer from Pakistan working on a U.S. national political organization connected to the Republican Party, during the same election year in which Donald Trump was the Republican nominee.
At the time, I didn't fully appreciate how interesting that connection would become in my design portfolio.
I was simply doing what I always did:
Taking a brief, understanding the audience, and turning an idea into an identity.
And that's what makes this logo more than just another logo contest entry.
It was a small piece of design work created during a very significant moment in American political history.
Project Completed: August 15, 2016
Client: Republican Millennial
Industry: Political / Campaign Technology
Location: United States
Deliverables: Logo, Icon Mark & Wordmark
Looking to elevate your brand’s visual identity with a high-impact logo? Send me a direct message or drop a comment below. Let’s collaborate and turn your vision into a strategic design that wins.
📩 Email: ibtihaj2011@hotmail.com
📲 WhatsApp: +92 313 3322439
#BrandIdentity #LogoDesign #DesignCrowd #VisualIdentity #GraphicDesign #Branding #DesignCaseStudy #CreativeProcess #RepublicanMillennial #PoliticalDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Currently building a new identity for an AI + fintech company in Dubai.
Still early, but this is one of the directions we’ve been exploring for the brand.
The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.
We’ve been playing with geometry, light, and a much more restrained visual system around the mark.
Still developing this one, so I’m curious:
Would you push this direction further, or keep it this restrained?
Honestly the logo presentation is impressive
I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it.
This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about.
There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.
Love the logo and the branding also
What if hairstyles were treated more as a medium for self-expression, not just beauty?
For this premium hair extensions brand, created by a Paris-based hairstylist whose work celebrates the artistry, diversity and individuality of hair, we created a brand that brings the energy of creative editorial hairstyling into everyday life.
In many ways, society is shifting the meaning of luxury. We’re gradually moving toward the idea that luxury is less about how others perceive us and more about how we experience life, what we choose for ourselves and how we express who we are.
Have you noticed this shift in other industries too?
Full project
wonderful branding for hair extension brand.