This was a self initiated B2B SaaS project I took from the initial product idea through positioning, website strategy, UX/UI design in Figma, frontend development, responsive refinement, testing and deployment
Caden House is a premium residential interior design and interior architecture website that I planned, designed and developed around one central objective: presenting the studio’s work clearly while guiding qualified prospective clients toward an enquiry
I did not approach Flowmetric’s mobile experience as a smaller version of the desktop website... Once the design moved across different viewport sizes, new decisions appeared
I didn’t want the product interface on Flowmetric’s website to exist just to make the page look more like a SaaS website... It needed to help explain the product
Customer onboarding became the recurring example
Instead of only saying that Flowmetric helps operations teams...