Enocde Charles
Website Developer and Designer
Flowmetric started as a fictional B2B SaaS idea and ended as a complete live website
But the most useful part of the project was not simply finishing another website
It reinforced how connected the different parts of website work really are
Positioning affects messaging… Messaging...
flowmetric.name.ng
Process Intelligence for Operations Teams | Flowmetric
Flowmetric shows how work moves across business tools, where processes slow down, and whether changes improve the outcome.
I did not approach Flowmetric’s mobile experience as a smaller version of the desktop website... Once the design moved across different viewport sizes, new decisions appeared
Headlines needed different compositions
Product interfaces had to reorganize
Information that could sit...
I didn’t want the product interface on Flowmetric’s website to exist just to make the page look more like a SaaS website... It needed to help explain the product
Customer onboarding became the recurring example
Instead of only saying that Flowmetric helps operations teams...
One of the biggest challenges with Flowmetric was not visual design… It was getting the product clear enough to design the website properly
I needed to answer some basic but important questions first:
What exactly does Flowmetric do?
Who is it for?
Why isn’t looking at the tools a...
Flowmetric is complete and live
This was a self initiated B2B SaaS project I took from the initial product idea through positioning, website strategy, UX/UI design in Figma, frontend development, responsive refinement, testing and deployment
The challenge was not simply designing...
