Responsive Mobile Design Requires More Than Scaling DesktopResponsive Mobile Design Requires More Than Scaling Desktop
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I did not approach Flowmetric’s mobile experience as a smaller version of the desktop website... Once the design moved across different viewport sizes, new decisions appeared
Headlines needed different compositions
Product interfaces had to reorganize
Information that could sit side by side on desktop needed a clear sequence on mobile… Navigation needed its own hierarchy
Pricing plans couldn’t rely on the same four column presentation… CTA prominence, spacing and content order also had to be reconsidered
This continued during development because the browser exposed conditions that weren’t always obvious inside fixed Figma frames
Responsive implementation is still design work... The screen changes, so sometimes the decision has to change with it
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