Wix vs. WordPress: Which Is Better for Your Business Website? 💻

  • Engineering, Dev & IT
Contra Tips
· 8 min read

Not sure how to compare WordPress versus Wix? We’ll explore what’s best for your business website and help you level up your online presence.

When it comes to creating websites, there are countless options in the market. Each of these website creation tools offers its own set of features and advantages. The first comparison most people consider is WordPress versus Wix.

Understanding the key differences between these services can help you make an informed decision for your online presence, whether you're a business owner or a blogger. Below, we’ll explore the unique features of each platform and compare them on crucial factors, equipping you with the knowledge to make a well-informed choice that aligns with your website-building requirements.

WordPress vs. Wix: The basics

Whether WordPress or Wix is the right choice for you depends on your specific needs and goals

WordPress is a widely used content management system (CMS) that offers incredible flexibility and a wide range of customization options, so you can channel your inner web developer. It gives users complete creative control over their websites, making it an excellent choice for those who value autonomy and want to express their unique vision.

On the other hand, Wix eCommerce is an all-in-one website builder designed specifically for individuals with little technical expertise that still want a professional-looking website.

User-friendliness 🤗

What is WordPress if not flexible? Known for its wide range of themes, plugins, and customization options, WordPress enables you to craft a website that perfectly embodies your style. (Note that we are specifically referring to WordPress.org.)

However, it's worth noting that WordPress does require a bit more technical knowledge. Alongside the creative freedom it provides, you'll need to handle domain registration, hosting setup, and regular updates. If you're new to website development, be prepared for a slight learning curve. But if you're comfortable with the technical aspects and crave complete creative control, WordPress is an excellent choice for you.

Meanwhile, Wix takes a more beginner-friendly approach. It’s an all-in-one platform that simplifies the website-building process. Thanks to its intuitive drag-and-drop editor, you can create a stunning website without writing a single line of code. Furthermore, Wix handles domain registration and hosting, streamlining the experience and eliminating any hassle. Additionally, Wix provides a variety of templates and pre-built elements, allowing users to swiftly get started on their websites.

If you prefer a straightforward approach, Wix can help you create a professional-looking website without extensive technical skills.

Design and customization capabilities 🎨

The design and customization capabilities of your web development platform are vital. Let’s take a closer look at the primary differences between WordPress and Wix in this aspect:

Coding 🧑‍💻

WordPress offers extensive coding flexibility, allowing you to customize every aspect of your website’s design and functionality. In comparison, Wix offers limited coding capabilities through Velo (formerly known as Corvid), which lets you add custom code within the framework of Wix’s existing designs and elements.

Plugins 🔌

WordPress boasts a wide array of plugins developed by its own community members. These plugins allow for easy incorporation of different features like contact forms, comment sections, or social media integrations. 

Although Wix’s built-in features may not be as extensive as WordPress, it guarantees the provided apps work seamlessly within their platform for a streamlined experience.

Templates and themes 📐

WordPress offers a wide selection of templates and themes, so you can choose from various layouts and styles. These templates serve as a starting point that can be customized to match your brand.

Conversely, Wix provides visually appealing and readily available templates and themes catered to specific industries or websites. However, Wix’s themes and templates have less flexibility compared to WordPress.

Price and value 💸

When it comes to pricing and value, WordPress and Wix take different approaches.

WordPress, being an open-source platform, provides its services for free. However, you'll need to allocate funds for hosting and domain registration. Additionally, there are costs associated with premium themes and plugins, from affordable options to premium features suited to your specific needs.

On the other hand, Wix follows a subscription-based model. They offer various pricing plans that encompass hosting, domain registration, and customer support. As you move up the pricing tiers, you gain access to more features and enhanced functionality.

So Wordpress’s cost versus Wix’s may be more expensive in the long run. Although Wix’s plans are comprehensive, it's essential to evaluate which service’s features best align with your website requirements. This way, you can ensure you make the best investment and get the most value for your money.

E-commerce 🛒

If you want to add an e-commerce feature for your online selling needs, consider the key differences between the service’s e-commerce platforms.

WordPress, powered by its WooCommerce plugin, is a force to be reckoned with in the e-commerce realm. It provides a highly-customizable platform for building your online store. With WooCommerce, you can access features such as product management, secure payment gateways, inventory tracking, and varied shipping options.

Alternatively, Wix already has built-in e-commerce functionality — a convenient choice for those who prefer simplicity and ease of use. With Wix, you can quickly set up your online store, manage products, and process payments. While it may not offer the same level of flexibility as WordPress, Wix ensures that your e-commerce site looks professional.

Marketing and ranking: WordPress versus Wix SEO 🔍

WordPress has earned a strong reputation for its impressive search engine optimization (SEO) capabilities. It offers a diverse selection of SEO plugins and tools that empower you to optimize your website's content, meta tags, and URLs for better visibility on search engines. With WordPress, you also have the flexibility to implement advanced SEO strategies, such as customizing your website's code and integrating with various analytics tools.

In contrast, Wix has made notable strides in enhancing its SEO features. Although it may not offer the same level of customization as WordPress, Wix provides an intuitive interface with built-in SEO features, making it more accessible for beginners to optimize their websites. It incorporates features such as customizable meta tags, alt text for images, and a simplified URL structure.

Regarding digital marketing, WordPress boasts an extensive library of plugins, including options for email marketing integrations and social media sharing tools. It seamlessly integrates with popular marketing tools like Google Analytics, giving you choices to expand your online presence.

Wix comes equipped with a range of built-in marketing features. These include email marketing campaigns, social media integrations, and the Wix Ascend suite, which encompasses various marketing tools, such as forms, chatbots, and CRM capabilities.

Wix vs. WordPress for blogging ✒️

On the topic of Wix versus WordPress for blogging, WordPress is widely regarded as the top choice among bloggers. It offers a powerful content management system that gives you full control over your blog's design, functionality, and SEO optimization.

It also provides essential blogging features like categories, tags, and a built-in commenting system. But what really sets WordPress apart is its thriving community of developers and bloggers who contribute resources and support. This makes it an ideal platform for those looking to fully immerse themselves in the blogging world.

However, if you're seeking a user-friendly alternative, Wix is worth considering. It presents a straightforward interface and a variety of stylish templates that are well-suited for blogging. With Wix's drag-and-drop functionality and pre-designed elements, creating a blog is a simplified process.

The verdict 🧑‍⚖️

Both Wix and WordPress offer suitable options for creating a website. Wix provides a convenient all-in-one package at a fixed fee. Alternatively, WordPress is free but requires additional plugins and legwork.

Ultimately, the best choice between Wix and WordPress depends on your specific needs, technical knowledge, desired level of customization, and budget. Take the time to evaluate these factors and select the platform that best aligns with your goals. You can even dig deeper by comparing Wix versus Squarespace versus WordPress. But that’s a topic for another day.

Find expert web developers on Contra 🌐

Wix and WordPress both offer viable options for creating a website, but sometimes you need extra expertise to bring your vision to life. If you're searching for a tech-savvy Independent to help you create a beautiful and functional website for your business, consider exploring Contra. Contra is a commission-free online work platform where you can connect with skilled professionals specializing in web development and design (or just about anything else). With Contra, you can find the perfect match for your project and collaborate with them to create a stunning online presence. Visit Contra today and bring your website vision to reality.

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