The Best Time to Post Reels & Posts on Instagram in 2024 📱

  • Social Media
Contra Tips
· 8 min read

Learn when is best to post content on Instagram, eight things to consider before posting, and six tips to choose the optimal publishing time and day.

When exploring Instagram, arguably one of the most influential social media platforms, it becomes evident that behind every post lies a meticulously crafted content strategy. But beyond captivating visuals and compelling captions, there's another pivotal element: timing. 

In this guide, we’ll help you unravel the enigma of optimal posting schedules. From Instagram Reels to traditional posts, we'll delve into prime posting hours and days and offer invaluable tips to bolster engagement. It's not just about when the world watches but also about when it engages.

Does it matter what time you post on Instagram? 🤔

Instagram operates in a space where every detail, down to the hour of posting, can significantly influence the engagement levels of your content. That’s because IG’s algorithm values "recency" among its key metrics, meaning newer posts are more likely to appear higher up in your followers' feeds. 

As such, posting when your target audience is most active becomes paramount. If you nail the timing, your post stands a better chance of being seen and interacted with rather than getting buried beneath a pile of other content. 

In essence, it's all about freshness in Instagram's playbook, making it vital to understand the platform's time-sensitive dynamics to boost engagement rates.

The best times to post on Instagram for likes and views ⌚

The best times to post on Instagram can vary based on numerous factors, such as industry, audience demographics, and region. In fact, Instagram's algorithm continually evolves, and engagement patterns might shift over time. Still, general trends do emerge from various studies.

Reels 📲

According to HubSpot’s 2023 Instagram engagement report, the best time to post Reels on IG is between 6 p.m. and 9 p.m., as during these hours, the global audience is relatively active and engages more with digital content. However, it’s highly subjective as best posting days and times can vary by industry. For example, while channels based on healthcare could garner maximum views on Saturdays, finance-related accounts could gain high viewership on Sundays. 

Here’s a generic overview of optimal posting times by day:

  • Best time to post on Instagram on Sunday 🦥

The weekend slowdown makes the evening hours, especially between 4 p.m. and 10 p.m., capture audiences in relaxed, receptive modes.

  • Best time to post on Instagram on Monday 🛁

Start the week on a high note by posting around 7–10 p.m., a timeframe that interests individuals as they wind down from the initial Monday rush.

  • Best time to post on Instagram on Tuesday 🌮

The momentum picks up, and so does Instagram traffic. Anytime between 8 p.m. and 10 p.m. serves as a fertile window for engagement on Tuesdays.

  • Best time to post on Instagram on Wednesday 🌯

Midweek, the optimal window remains the same as Tuesdays (8 p.m. and 10 p.m.).

  • Best time to post on Instagram on Thursday 🌚

Thursdays don’t typically promise an extended posting window. The most optimal period is from 9 p.m. to 10 p.m.

  • Best time to post on Instagram on Friday 🍷

On Fridays, viewers generally prefer a 9–10 p.m. window so they don’t miss the weekend vibe.

  • Best time to post on Instagram on Saturday 😎

Saturdays are great for posting content as they offer a huge posting period. Anytime between 6 p.m. and midnight is a great time to share Reels.

The timing blueprint for IG Lives and Stories ⏲️

Beyond Reels and regular posts, Instagram offers two other content formats, each coming with its prime time to grasp audience attention:

IG Lives 🤳

Ideal for deep engagement, IG Lives flourish during lunchtime or evening hours, with weekends offering a wider window of audience availability.

Stories 📚

Stories are ephemeral and generate the highest engagement from 9 a.m. to 4 p.m.

What to consider when choosing a publishing date and time 📜

Publishing timing is a critical aspect that can set a post on the path to high engagement levels. But time isn’t the only deciding factor. You also need to know the best day to post on Instagram to garner views, likes, and comments. 

Here are eight crucial elements to ponder before scheduling a post:

  1. Audience demographics: Acknowledge your audience's geographic distribution and time zones to set a posting time that ensures heightened visibility.
  2. Audience behavior: Use Instagram’s in-house platform analytics to identify when your audience is most active. Knowing this can be beneficial when finding the best time to post Reels or other content on Insta.
  3. Industry trends: Stay updated with trends within your niche to gauge prime engagement times. Comprehending peak industry hours aids in devising a publishing schedule that resonates well with your target audience.
  4. Algorithm preferences: Understanding Instagram's preference for recent content helps select time slots aligned with the algorithm's favor, enhancing the post's visibility and reach potential.
  5. Content type: Recognizing the optimal day and time for various content forms could be pivotal in strategizing effectively.
  6. Competitor analysis: Assessing your successful competitors' posting schedules can offer vital insights. Adopt strategies that work for them, and see if they reap fruitful results for your content.
  7. Historical performance: Leveraging historical data can be a stepping stone to forging a strategy grounded in empirical evidence.
  8. Experimentation: The digital arena encourages experimentation. Test different time slots, evaluate the outcomes, and be prepared to fine-tune your strategy, continually adapting to the evolving landscape.

How to choose a publishing date and time: 6 tips 📝

Pinpointing the best day to post on Instagram requires a strategy grounded in understanding and adapting to your actual audience's preferences. Here are six tips to get started: 

1. Study your audience's habits 🧑‍💻

Deep dive into your audience's browsing habits using Instagram’s insights. Analyzing when your followers are most active will provide a solid foundation to determine the optimal posting schedule, enhancing your content's visibility.

2. Decode Instagram's algorithm 🔍

Explore Instagram's algorithm, which typically favors recent content, to select time slots when your audience is most active, ensuring your posts receive the attention they deserve. Also, note that IG assesses a creator’s posting schedule by the day, and if someone misses posting content on one day, Instagram most likely considers the content creator inactive, meaning the platform doesn’t push the creator’s content to viewers.   

3. Trial and error with posting times 🌿

Don't hesitate to experiment with different posting times, keeping an eye on the engagement levels.

4. Consider content type 🌟

Think about your content’s nature when planning your posting schedule. Different content forms resonate differently with your audience at various times.

5. Gain insights from competitors 🤠

Analyze successful creators in your niche to gain insights into effective posting schedules. 

6. Leverage feedback 🤩

Engaging with your audience to gather feedback on their preferences can be invaluable. This strengthens community bonds and provides direct insights into the most favorable times for publishing.

FAQs about posting content on Instagram 💯

How can I use Instagram analytics to find the optimal posting time? 📈

Instagram’s analytics breaks down metrics by day, time, and content type. This helps you find the best time and day to post, enhancing your strategy for better engagement.

How often should I post Instagram Reels? ⏳

Maintain a consistent posting schedule for Instagram Reels, focusing on quality over quantity. Regular, high-quality posts –– whether daily, every alternate day, or fortnightly –– can boost engagement, helping you connect effectively with your audience.

When is the worst time to post Reels on Instagram? 📵

As mentioned earlier, posting time on IG is pretty subjective. That said, try to avoid early mornings or late nights when user activity is low. Follow Instagram’s insights to steer clear of low engagement periods and optimize your posting strategy for success.

Ace the social media game with Contra 🥳

Mastering the art of timing can set your content apart. But remember, while timing is crucial, it's only a piece of the puzzle. To truly thrive, you need a comprehensive strategy and consistent engagement. 

And if you're a freelancer seeking a platform to showcase your expertise, join Contra for Independents today. At Contra, we empower you to offer your community management services commission-free, ensuring you get the full value of your work. And for businesses looking to hire freelance social media experts, Contra is your go-to hub to match with top-tier freelance social media maestros ready to help you reach those lofty goals.

How to Crack the Instagram Reels Algorithm in 2024 🥷

Crack the Instagram Reels algorithm to boost your content reach and effectively engage your audience. Learn how to create successful Reels in 2024 and beyond.

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