Betsy Cruz

Meet Betsy

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I am a designer based in Los Angeles who is available for freelance/contract work.

I'm a lover of all things handmade but still embrace technology and its advances. Most of my work mixes clean-cut designs with raw and rugged touches—a nod to my passion for hand-lettering, illustration and the culture I grew up in. My favorite projects let me bring a deeper sense of transparency to brands by nodding to natural imperfections and the humans behind their success stories. I tend to add a sense of humor to my work and strongly believe that having fun is crucial to the design process. Mostly, I believe that design can help us have deeper conversations with each other, even around difficult topics—which is more essential than ever in our current climate.

Feel free to say hi or request my resume!