Luna Botanicals - Project Wrap-up
Over the past few weeks, I have been posting about a system I built for a fictional skin-care brand - Luna Botanicals. I wanted to illustrate how I would think through and build systems and processes for a newly minted brand, still operating...
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Luna Botanicals — Phase 3: Team Coordination
Built on a duplicate of Phase 2. This phase adds Staff, Purchase Orders, Team Tasks, a Leave Tracker, and Customer Feedback & Returns.
It also introduces the system's first native Airtable automations — order confirmation emails, low...
Luna Botanicals — Social Media & Marketing Base
A short interlude before the next phase.
Unlike the ops phases, this base was built from day one, not added later. A business like Luna depends on social presence early — it can't wait the way inventory automation or team...
Luna Botanicals — Phase 2: Cost & Margin Engine
Built on a duplicate of Phase 1. This phase adds Suppliers, Raw Materials (with reorder and expiry alerts), Formulations and Recipes, Batch Records, and an Income/Expense ledger.
The goal here is to move from having a minimum working...
